LOUIS SINGER
Back to work

Project / 04

Mount Vernon School Online

UX / Digital Experience

Rethinking an online school's digital experience around the questions prospective families actually ask.

2025–2026·Atlanta, Georgia·View live

Image needed · Replace cover

Hero — redesigned site

Large browser frame of the new homepage. Replace the gradient cover.

Status
Real Redesign Project
Role
User Experience Designer
Focus
UX Design, Information Architecture, Visual Direction
Type
Real redesign

Mount Vernon School Online already had information. The challenge was making that information easier to understand. I helped lead a redesign of the digital presence—structure, visuals, messaging, and the broader experience for prospective students and families.

01

The problem / context

What I was solving

Education websites often contain enormous amounts of information. The design challenge was deciding what someone needs now, and what can wait—navigation, content hierarchy, messaging, density, readability, and the prospective-family journey.

02

My role

How I worked

I helped lead the redesign, leveraged stakeholder feedback, rethought information hierarchy and site structure, contributed to visual direction and messaging presentation, redesigned key pages, and helped improve digital consistency for students and families.

Title

  • User Experience Designer
03

Process flow

How it moves

  1. 01Discover
  2. 02Understand
  3. 03Explore
  4. 04Decide
04

The process

Thinking, versions, evidence

  1. 01BEFORE

    Existing experience

    Auditing the original site for real structural issues—not fabricating problems. Where did families get stuck? What was buried?

  2. 02STAKEHOLDER FEEDBACK

    Stakeholder feedback

    Notes, comments, meeting feedback, and marked-up screens. Listening shaped the information architecture more than a visual moodboard.

  3. 03STRUCTURE

    Wireframes → system

    Sitemap, navigation, page grouping, then layouts before styling. Typography, buttons, cards, spacing, and imagery as one system.

  4. 04CURRENT PRODUCT

    Before / after & responsive

    Side-by-side page comparisons and desktop / tablet / mobile views. Live site: mvso.vercel.app.

Image needed

Placeholder

Existing experience

Screenshots of the original site with real annotations — don’t invent issues.

Image needed

Placeholder

Stakeholder feedback

Meeting notes, marked-up screens, feedback docs. No fake quotes.

Image needed

Placeholder

IA + wireframes

Sitemap and unstyled layout frames before visual design.

Image needed

Placeholder

Before → after

Side-by-side equivalent pages. Old on left, new on right.

  • Hierarchy — what someone needs now vs. later.
  • Feedback first — structure before decoration.
  • Consistency — one system across pages and devices.
05

Outcome

Where it landed

A clearer hierarchy, stronger information organization, more cohesive experience, clearer messaging, and improved digital consistency. No invented conversion metrics—just a more useful experience for the people who need it.

Image needed

Placeholder

Responsive

Desktop / tablet / mobile of the same key page.

06

Reflection

This project made me think less about what I wanted users to see and more about what they were actually trying to find. Listening became part of the design process.

Next Project

05 Chia Design

AI / Creative Direction